STRONGER FEELING HAIR*, SHINY COLOUR, WORKS IN JUST 10 MINUTES
Introducing NEW Garnier Herbashine, our first hair colourant enriched with bamboo extract, containing no ammonia and it works in just 10 minutes
Is this range right for me?
- If you want a colourant with no ammonia.
- If you want a colourant that works in just 10 minutes.
- If you want to help cover greys.
- If you want hair that feels stronger and looks shiny.
*87% agreed when tested on 304 women. Strength also measured as resistance to brushing
Introducing NEW Garnier Herbashine, our first hair colourant enriched with bamboo extract, containing no ammonia and it works in just 10 minutes
Is this range right for me?
- If you want a colourant with no ammonia.
- If you want a colourant that works in just 10 minutes.
- If you want to help cover greys.
- If you want hair that feels stronger and looks shiny.
*87% agreed when tested on 304 women. Strength also measured as resistance to brushing
Two thoughts. Number one, that means 264.48 (point four eight of a woman could be interesting...?) agreed that their hair felt stronger. With the population of the UK alone being approximately 61,612,300 this would be an interestingly small sample, but on the Garnier website you can choose your location from not one but sixteen countries, including Russia, USA and China. I went to wikipedia, found their best UN population guesses and added them up, making a total population of 2,312,343,413 people. Given they specified 'women', half of that is 1,156,171,706.5 (ish). Lots of them will be kids, I know. But you get the idea. That means, that in order to advertise this product as producing 'stronger feeling hair', they sampled about 0.00002% of their target audience, 87% of whom agreed with the premise that their hair felt stronger*. I'd work that out but I feel my luck on the maths front is running out- where's Nathan when I need him??! Anyway, I wonder if those who participated actually had to buy the product or if they were given it for free? And now I think about it, I wonder about the 39.52 women who said 'No, it's stupid and doesn't make any difference at all.'
Second thought. 'Strength also measured as resistance to brushing'. Who? What? When? How? Where? Why? What colour was the brush? Was it a Tuesday? Is that the hair or the participants strength they're talking about... 'Give me that brush'... 'No, get off'.... 'Give me the damn... blimey, you're strong...'
Second thought. 'Strength also measured as resistance to brushing'. Who? What? When? How? Where? Why? What colour was the brush? Was it a Tuesday? Is that the hair or the participants strength they're talking about... 'Give me that brush'... 'No, get off'.... 'Give me the damn... blimey, you're strong...'
Adverts. Gotta love em.
I'm not even going there with the bamboo extract...
*All figures are unproven and totally unscientifically worked out. In fact, I got my pet iguana to draw them out of a hat. I don't actually have a pet iguana. Which makes that last bit a lie. A lie is like a statistic, only more honest.
1 comment:
Numbers look about right: bottom line, samples for haircare/beauty products are always incredibly low. On one blind taste test advert, "most people" liked the product equated to 48% of people polled, with 46% saying no, and the rest saying they weren't sure.
As Vic Reeves said, 86% of statistics are made up...
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